Last week I participated in a Holiday bazaar at the Trinity Church. Craft shows and bazaars are a very interesting and insightful experiences. Just like Goethe said " Knowing is not enough; we must apply". I could not agree more, regardless of how many books on marketing (my chosen profession) one have read, observing other successful vendors in action might be the best way to improve your own practices. I would like to share some of my thoughts.
I really like the quote by Charles Revson, founder of Revlon " When it leaves the factory, It's a lipstick. But when it crosses the counter in the department store it is hope". It is a great mindset to see vendors put it into practice as they engage and connect with potential customers by sharing a story about their products. A story that does not say what the product is but lets the customer imagine the experience of using the product.
After an hour or so of being surrounded by vendors, it does feel like listening to a broken record. A good vendor has a brief, clear and most of all easy to repeat story that can be used every time when a prospect customer approaches their table.
A good example of that is the pitch of an artisan chocolate vendor that was situated next to me at the bazaar. He would start with a short pitch about his products to open a dialog with a shopper. Then he would say how delightfully it melts in mouth and how you should let it melt for a little to experience subtle nuances in taste right before he would offer a chocolate sample. Hardly anyone would say no to a sample after having imagined how wonderful it would feel to taste it, right? It was pretty easy to take it from there and close the sale.

This brings me to having your contact information readily available either in a form of business cards, tags or brochures. Despite the best efforts on the vendor's part, a lot of potential customers will show interest but they might not be ready to purchase right away. This is why it is so important to make it easy for prospect customers to find your products after the show. Even more so, it necessary to provide such information for those who did buy your products just in case they want to buy again or share their experience.
Last but not least a creepy picture I took at a local antique store. I love antique shops for all these unusual things you can find there.